Don McLaughlin

CEO/Co-Founder

Don is a father of three, author, wellness advocate and ultra endurance athlete.
A former trial lawyer of nearly 20 years, Don’s legal career included service as an Assistant District Attorney, litigator at a prominent Colorado law firm, and in-house corporate lawyer at a Fortune 500. As a corporate lawyer, Don became a nationally recognized expert in the areas of electronic data retrieval, analysis and management. Subsequently
Don founded and served as CEO of Falcon Discovery, a legal consulting and tech services firm serving the Fortune 500.
As CEO of a rapidly growing, multi-million dollar firm that handled some of the highest profile legal cases in the country, he experienced intense pressure and stress 24/7.
Following years of prolonged burnout, Don finally hit the wall in 2012. After what he can only describe as divine intervention and a newfound inspiration to become a better father and leader, Don overhauled his diet and began running ultra endurance trail races in the Colorado Rockies.
He incorporated hemp and other plant extracts into his new health regime, and developed a series of performance practices to advance his recovery, regain balance and sustain high performance. With these changes nearly everything in his life turned around, and Don’s business and personal life flourished.
Within months his running distances doubled and tripled, and he completed his first 36 hour, 100 mile race on the Continental Divide in Colorado in 2016. Likewise his business blossomed like never before, and he subsequently sold Falcon Discovery and stepped down in 2017 to inspire and support others with the lessons that he learned.