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Nov. 12, 2020

068 - How to Compete with Giants with Jeroen Corthout

068 - How to Compete with Giants with Jeroen Corthout

Just because they're bigger, doesn't mean you're out of luck. Jeroen and I discuss how it’s possible to compete with much larger companies by getting crystal clear on the problem you’re solving for your clients and staying focused. 

- Find a problem you're passionate about. Don't fall in love with the solution.

- Try it, nail it, build it... in that order. Don't skips any steps.

- How do you go about building your product and your processes?

- How do you make sure you consistently keep building that value?

- How do you create a culture that encourages positive growth?


Jeroen is the founder of SalesFlare, a simple yet powerful CRM for small businesses selling B2B (Business To Business) & the Host of the Founder’s Coffee Podcast, where he interviews fellow software company founders.


21:31 Keep Focused on the Problem

27:15 They Care About Their Problem, Not Your Widget

31:17 Keeping Automation & Communications Human

33:22 What Should You Automate?

36:14 Knowing Who the People are Who Will Resonate with You

42:55 How to Keep Your Team Wanting to Grow & Contribute to the Business


Founder's Coffee - Every two weeks Jeroen has coffee with a different SAAS (Software As A Service) company founder. They discuss life, passions, learnings, … in an intimate talk, getting to know the person behind the company.


SalesFlare - A simple yet powerful CRM for small businesses selling B2B.


You can connect with Jeroen on LinkedIn ( ) or at .



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